Big brands and their agencies are struggling to engage people online and make themselves relevant and useful, while small web 2.0 startups are building cool and useful applications but still struggling to find a viable business model. Is Branded Utility the key to tipping web 2.0 into the mainstream?
Entries from September, 2006
This morning was the third likemind monthly meetup. This was the first one I had been to, and got a chance to meet and chat with a bunch of interesting people. Actually, there’s a neat little backstory full of weird coincidences…
Let’s play a game. I’m thinking of a Fortune 500 company. See if you can guess which one it is.
I’ll narrow it down for you - it’s an Internet company… a big one. The last time I checked (which was two minutes ago), it had over ten thousand employees. This company has incorporated pretty much […]
(Continued from Part 1)
One of the best (if not the best) examples of gaming going real-world is the Nike+iPod Sport Kit. For 30 bucks, you get a sensor button that fits into any Nike+ compatible shoe and you also get a wireless receiver for your iPod nano. As you run, the two devices communicate with […]
(image by tonybarnes)
A little while back I met up with Piers at Spring Lounge for a drink. Among other things, we talked about all the buzz (or maybe hype) surrounding the virtual world Second Life (If you’re not familiar with it, here’s a primer from the Times). A lot of people have been saying that […]
Over a month ago I moved into a new apartment. It’s a nice little 4th floor walkup on the corner of Little Italy and Chinatown. I’m still settling in (and lacking certain pieces of furniture), but you should come visit. We can sit on the floor.
For the first time in my life, I’m living alone. […]
